Semester I (First Year)
· Effective Communication Skills - I
· Fundamentals of Mass Communication
· Introduction to Computers
· Landmarks to 20th Century World History
· Introduction to Sociology
· Economics
Semester II (First Year)
· Effective Communication Skills - II
· Political Concepts and Indian Political Systems
· Principles of Marketing
· Introduction to Psychology
· Principles of Management
· Introduction to Literature in English
Semester III (Second Year)
· Introduction to Advertising
· Introduction to Journalism
· Introduction to Public Relations
· Introduction to Media Studies
· Introduction to Culture Studies
· Introduction to Creative Writing
Semester IV (Second Year)
· Mass Media Research
· Organizational Behavior
· Understanding Cinema
· Radio and Television
· Advance Computers
· Print Production and Photography
ADVERTISING
Semester V (Third Year)
· Advertising in Contemporary Society
· Copywriting
· Advertising Design
· Consumer Behavior
· Media Planning and Buying
· Brand Building
Semester VI (Third Year)
· Advertising and Marketing Research
· Legal Environment and Advertising Ethics
· Financial Management for Marketing and Advertising
· Agency Management
· The Principal and Practice of Direct Marketing
· Contemporary Issues
JOURNALISM
Semester V (Third Year)
· Reporting
· Editing
· Feature and Opinion
· Journalism and Public Opinion
· Indian Regional Journalism
· Niche and Magazine Journalism - I
Semester VI (Third Year)
· Press Laws and Ethics
· Broadcast Journalism
· Niche Journalism - II
· Internet and Issue in the Global Media
· News Media Management
· Contemporary Issues
BMM Syllabus - Mumbai University Course
Posted by Aparna Labels: BMM Syllabus
20 comments:
Thank you so much for information
Want to know more about this please help
Tysvm😊😊😊😊😊
Tsm
Her I am studying in bmm stream in journalism subject there are all the basic fandament of media sicology
Where is notes??
What's the full form of IE and IP in sem 2??
Bmm studies is difficult or easy please help me i want to do this Bmm Course
Are you liking it. The thing is that I love English literature but journalism sounds fine so is this stream interesting?
Thanks for all this subject
Correct information 😊
When did the exam will start for tybmm plzz .... Cmt
its not easy u should focus from starting onwards
I have to study this bmm course
Thanks
मला काही च समजले नाही.
Syllabus change hua hai kya
Which has better job placements? Advertising or Journalism?
Ata 2019 la syallbus change ahe books beetle nahi mag abhyas kassa karycha notes pahije tar kase bhetnar.please kahi idea day.
Books has arrived in market check it out
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