BMM Syllabus - Mumbai University Course

Semester I (First Year)

·  Effective Communication Skills - I

·  Fundamentals of Mass Communication

·  Introduction to Computers

·  Landmarks to 20th Century World History

·  Introduction to Sociology

·  Economics


Semester II (First Year)
·  Effective Communication Skills - II

·  Political Concepts and Indian Political Systems

·  Principles of Marketing

·  Introduction to Psychology

·  Principles of Management

·  Introduction to Literature in English


Semester III (Second Year)

·  Introduction to Advertising

·  Introduction to Journalism

·  Introduction to Public Relations

·  Introduction to Media Studies

·  Introduction to Culture Studies

·  Introduction to Creative Writing


Semester IV (Second Year)

·  Mass Media Research

·  Organizational Behavior

·  Understanding Cinema

·  Radio and Television

·  Advance Computers

·  Print Production and Photography

ADVERTISING

Semester V (Third Year)

·  Advertising in Contemporary Society

·  Copywriting

·  Advertising Design

·  Consumer Behavior

·  Media Planning and Buying

·  Brand Building

Semester VI (Third Year)

·  Advertising and Marketing Research

·  Legal Environment and Advertising Ethics

·  Financial Management for Marketing and Advertising

·  Agency Management

·  The Principal and Practice of Direct Marketing

·  Contemporary Issues


JOURNALISM

Semester V (Third Year)

·  Reporting

·  Editing

·  Feature and Opinion

·  Journalism and Public Opinion

·  Indian Regional Journalism

·  Niche and Magazine Journalism - I

Semester VI (Third Year)

·  Press Laws and Ethics

·  Broadcast Journalism

·  Niche Journalism - II

·  Internet and Issue in the Global Media

·  News Media Management

·  Contemporary Issues

20 comments:

Unknown said...

Thank you so much for information

Unknown said...

Want to know more about this please help

Unknown said...

Tysvm😊😊😊😊😊

Unknown said...

Tsm

Unknown said...

Her I am studying in bmm stream in journalism subject there are all the basic fandament of media sicology

Unknown said...

Where is notes??

Unknown said...

What's the full form of IE and IP in sem 2??

Motivation said...

Bmm studies is difficult or easy please help me i want to do this Bmm Course

Unknown said...

Are you liking it. The thing is that I love English literature but journalism sounds fine so is this stream interesting?

Unknown said...

Thanks for all this subject

Sanskruti thete . said...

Correct information 😊

Arun pandey said...

When did the exam will start for tybmm plzz .... Cmt

Rohini gupta said...

its not easy u should focus from starting onwards

Unknown said...

I have to study this bmm course

Santosh Rasve Gardner said...

Thanks

Unknown said...

मला काही च समजले नाही.

Unknown said...

Syllabus change hua hai kya

Anonymous said...

Which has better job placements? Advertising or Journalism?

Unknown said...

Ata 2019 la syallbus change ahe books beetle nahi mag abhyas kassa karycha notes pahije tar kase bhetnar.please kahi idea day.

Unknown said...

Books has arrived in market check it out